Introducing Deficiencies To Your Client

Identify and acknowledge the problem

• Communication has the ability to build a bridge of trust between the client and professionals. Be open, honest, and clear when discussing a client’s weaknesses, especially when trying to elucidate to the client themselves. Not everyone is going to be receptive to hearing that they have “failed” in some aspect, so approach the subject lightly, explain everything clearly, and assure the client that you have a solution.

Recognize existing strengths

• Clients tend to be much more open-minded to problem-solving techniques when you are able to verbally acknowledge how they have done “right.” If possible, try to use the client’s own strengths to resolve any weaknesses found.

Compromise

• The client’s vision is what brought their brand to life and, as a professional, you need to respect that their brand is just that: theirs. While you may have the experience and expertise to quickly and efficiently identify, expound and rehabilitate the weakness you see in a company/organization/person/etc, you do not want to offend or alter the authenticity of your client. Work with them to find a solution that compromises both their integrity and your ability.